ChatGPT doesn’t replace your voice—it enhances it. With the right prompts, it can give you a solid first draft that you can tweak to perfection in your brand tone.

You’ll still want to edit for accuracy, but you’ll save a ton of time and mental energy.

How to Train ChatGPT on Your Brand Voice

Before you dive into product copy, feed ChatGPT a quick overview of your brand. Example:

“My brand voice is playful, modern, and a little cheeky. Think Glossier meets ban.do. I sell colorful home goods and gifts for women in their 20s and 30s. Keep descriptions short, fun, and conversational.”

You can even give it a few of your past descriptions to match the tone more precisely.

Prompt Templates to Try

Here are a few copy-paste prompts to get you started:

1. Functional Description Prompt

“Write a Shopify product description for a [product]. Use a friendly, clear tone. Highlight the benefits, include size and material details, and write as if you're helping someone decide if they need it.”

2. Storytelling / Benefit-Focused Prompt

“Write a playful, benefit-driven product description for a [product]. Start with a fun hook, then describe what it is, why someone would love it, and how it fits into their lifestyle. Use my brand voice: [insert your tone or sample text here].”

3. Product Tagline Prompt

“Write 3 short product taglines for a [product], using a fun and clever tone that speaks to [ideal audience]. Keep it under 10 words each.”

Pro Tips for Editing the Final Output

• Make sure it's accurate (especially sizes, materials, etc.)
• Break long blocks of text into 1–2 sentence paragraphs
• Add keywords naturally for SEO (like “organic cotton” or “handmade jewelry”)
• Always add a call to action or customer-focused final line

Real Talk: ChatGPT Is a Starting Point

Think of ChatGPT as your co-writer, not your ghostwriter. It’s great for speed and structure—but you bring the magic that makes your store unique. Use it to overcome writer’s block, generate ideas, and polish your listings faster.

Final Thoughts

You don’t have to write every product description from scratch. With a few smart prompts and a clear brand voice, ChatGPT can help you turn browsers into buyers—with way less stress.

FAQs

Will customers know I used AI to write my descriptions?

Not if you personalize the tone and check for clarity. Most customers care more about clear, helpful info than who wrote it.

How long should a Shopify product description be?

Aim for 2–4 short paragraphs (around 100–150 words). You want enough detail to inform and inspire, but not overwhelm.

Do I still need to optimize for SEO if I use ChatGPT?

Yes — add relevant keywords naturally, like product type, material, and collection name.

Keep Reading

More posts to help you launch launch, grow, and thrive online.

🌷 Boost Your Shopify SEO: Fix Blank Collection Descriptions with ChatGPT

🌷 5 Things You Don’t Need to Launch Your Shopify Store — Use ChatGPT to Help

🌷 10 ChatGPT Prompts Every Shopify Store Owner Should Try