A coming soon page is an effective way to build excitement, capture leads, and set the stage for your Shopify store’s grand opening or a new product launch. In this blog, we’ll guide you through setting up a coming soon page on Shopify, when and why to use one, what to include, and whether you need a Shopify plan to get started.

What Is a Coming Soon Page?

A coming soon page is a temporary landing page that informs visitors your store is under construction or that a product launch is on the horizon. It helps you stay connected with your audience even before your website is fully ready.

When to Use a Coming Soon Page

• Launching a New Store: Generate buzz before your store goes live.
• Pre-Launching a Product: Build hype for an upcoming product or collection.
• Rebranding or Website Updates: Keep your audience engaged while making major site changes.

Do You Need a Shopify Plan to Create a Coming Soon Page?

Yes, you’ll need at least a Basic Shopify plan to set up a coming soon page. Shopify offers a built-in password page for stores that aren’t live yet, which works well as a coming soon page.

How to Set Up a Coming Soon Page on Shopify

1. Enable the Password Page:

   • In your Shopify admin, go to Online Store > Preferences.
   • Scroll to the "Password Protection" section and check "Enable password."
   • Add a custom message to inform visitors about your launch.

2. Customize the Password Page:

   • Go to Online Store > Themes, then click "Customize" on your active theme.
   • Select Password Page from the page selector in the editor.
   • Add a background image, logo, and branded message to make the page visually appealing.

3. Collect Emails:

   • Use Shopify’s built-in email collection form or integrate an app like Klaviyo to gather visitor emails.
   • Incentivize sign-ups with a special offer or early access to your store.

4. Add Social Links:

   • Include links to your social media accounts so visitors can stay updated on your launch.

What to Include on Your Coming Soon Page

1. A Clear Launch Message:

   • Let visitors know what’s coming and when they can expect it.

2. Email Sign-Up Form:

   • Build your email list by inviting visitors to subscribe for updates or special offers.

3. Engaging Visuals:

   • Use high-quality images or a bold design that aligns with your brand.

4. Social Media Links:

   • Encourage visitors to follow you on social platforms for updates.

5. A Call-to-Action (CTA):

   • Use phrases like "Be the first to know" or "Sign up for exclusive early access" to encourage engagement.

Best Practices for a Coming Soon Page

• Keep It Simple: Avoid clutter; focus on one or two key messages.
• Stay On-Brand: Use your brand’s colors, fonts, and tone of voice to create a consistent experience.
• Create Urgency: Add a countdown timer to generate excitement.
• Test Your Page: Preview it on desktop and mobile to ensure it looks great on all devices.

Final Thoughts

A coming soon page is a powerful tool to build anticipation and connect with your audience before your Shopify store or product is live. With Shopify’s password page and customization options, setting one up is quick and easy. Don’t forget to make your page visually engaging and focus on collecting emails to maximize its impact.

Ready to launch your Shopify store? Check out Studio Kinde’s Shopify 2.0 templates to create a stunning and conversion-focused website that helps your brand bloom.