A refined digital experience for a skincare brand rooted in education and transformation.
Shopify website designed by Studio Kinde.
View Website: ESTISKINSTUDIO.COM
Our Goals
- Position Esti Skin Studio as a premium skincare destination.
- Balance e-commerce with service-based offerings.
- Build trust through education and storytelling.
- Create a seamless experience across desktop and mobile.
- Make booking treatments and purchasing skincare equally intuitive.
The Design
The visual direction leans clean, sophisticated, and intentionally minimal. Soft neutrals, generous whitespace, elegant typography, and refined imagery allow the brand's expertise and skin transformations to take center stage instead of overwhelming visitors with unnecessary distractions.
Throughout the site, every page was designed to feel calming and luxurious while maintaining excellent usability. Whether someone is browsing skincare products or learning about Esti's philosophy, the experience feels cohesive from beginning to end.
Features
- Fully custom Shopify website
- Mobile-first responsive design
- Service and treatment pages
- Integrated online storefront
- Educational content structure
- Before & after transformation galleries
- Product collections and filtering
- Optimized customer journey for bookings and product purchases
- SEO-friendly page structure
- Easy-to-manage backend for future updates
My Favorite Details
One of my favorite parts of this project is how naturally the website blends two different business models. Rather than separating the skincare practice and the online shop, the experience encourages visitors to move fluidly between learning, booking treatments, and building an at-home skincare routine.
Another highlight is the About page. Esti's personal journey with acne is woven into the website in a way that feels genuine and relatable, helping establish immediate trust with prospective clients before they ever book an appointment.
The Result
The finished website reflects the same level of care and professionalism clients experience when they walk into Esti Skin Studio. It's elegant without feeling intimidating, educational without becoming overwhelming, and strategically designed to support both the service and retail sides of the business.
The result is a polished Shopify experience that positions Esti as an expert in her field while giving clients an intuitive, beautiful place to begin their skincare journey.
Visit the live website: https://estiskinstudio.com