What Is Shopify Magic? (+ How to Actually Use It to Save Time & Write Better)
Jessica ReynoldsShopify Magic is Shopify’s built-in AI writing tool. It’s powered by generative AI (similar to ChatGPT) and is designed to help merchants create content faster—without needing to switch tools or copy-paste from another app.
You can access Shopify Magic directly from several parts of your admin, including:
- Product descriptions
- Email campaigns
- Blog posts
- Store policies
- Meta descriptions and SEO fields
It’s essentially your AI assistant built right into your Shopify workflow.
What Can Shopify Magic Help You Do?
Here’s what Shopify Magic can currently help with:
Product Descriptions
When you create a new product, Shopify Magic can write a product description based on your title and any key points you provide. You can choose a tone like expert, friendly, playful, or supportive.
Email Marketing
If you use Shopify Email, you can generate subject lines, preview text, and email body content based on your campaign goal and theme.
Blog Post Outlines
Shopify Magic can help draft a blog outline or introduction when you're writing blog posts inside the admin.
SEO Text
Need meta descriptions or homepage SEO text? Shopify Magic can write that too.
Why Use Shopify Magic Instead of ChatGPT?
Shopify Magic is great because it’s right where you’re already working. There’s no need to copy-paste between windows or explain Shopify’s structure—it already knows what a product, email, or blog post should look like.
That said, if you need deeper customization or branded tone of voice, using Magic + ChatGPT together can be a power combo. Magic gets you a first draft fast. Then ChatGPT (or your own edits) can finesse the tone, flow, or brand-specific language.
How to Get the Best Results from Shopify Magic
Just like with any AI tool, the more info you give Magic, the better it gets. Here are a few quick tips:
- Use clear product titles with relevant keywords
- Add key selling points or features before you hit “generate”
- Choose a tone that reflects your brand (or edit to match after)
- Review for accuracy—especially sizes, specs, and materials
- Add a call to action if the copy feels too generic
Shopify Magic vs. ChatGPT: Which Should You Use?
| Feature | Shopify Magic | ChatGPT |
|---|---|---|
| Built-in to Shopify? | ✅ Yes | ❌ No |
| Context-aware (product/email/blog)? | ✅ Yes | ✅ With custom prompt |
| Brand voice customization | ❌ Limited | ✅ Very flexible |
| Visual AI features (image help, design, etc.) | ❌ Not yet | ✅ Yes (New Feature) |
| Best for | Fast content while setting up Shopify | Deeper customization & tone-matching |
TL;DR: Shopify Magic is perfect for fast, simple content directly in your store. If you want on-brand, customized copy, ChatGPT is a great next step.
Combine Shopify Magic with This Free ChatGPT Toolkit
Want more powerful AI tools for your Shopify store? Grab my Free ChatGPT Toolkit for Shopify—it includes copy-paste prompts for:
- Product descriptions
- Abandoned cart emails
- Welcome flows
- Blog content ideas
- SEO-optimized text
FAQs
Is Shopify Magic free?
Yes! Shopify Magic is included with all Shopify plans. There’s no additional cost to use the built-in AI features.
Where do I find Shopify Magic in my store?
You’ll see Shopify Magic pop up when writing product descriptions, email content, blog posts, and policy pages inside your Shopify admin.
Can I use Shopify Magic and ChatGPT together?
Absolutely. Use Magic for fast drafts, then refine with ChatGPT to better match your brand voice or go deeper with messaging.
Is Shopify Magic good for SEO?
Yes — but it’s best when paired with keyword research and slight editing to naturally include your product or niche keywords.
Keep Reading
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